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Awards and Recognitions

India's 50 Most Talented CMOs Award

Mr. Muralikrishnan was awarded a citation as One of the "50 Most Talented CMOs of India" presented by the 'CMO Council' and supported by the 'World Brand Congress' and endorsed by 'CMO Asia' , 'Asian Confederation of Business' and 'Thought Leaders' .

CMO Award

The 50 Most Talented CMO’s of India is intensely researched. The research cell consists of Post Graduates in History & Management with over 5 year research experience, post their studies. It is the iconic job of the research cell to produce a shortlist of Individuals who are doing extraordinary work and track the record of their achievements. The shortlist is then reviewed by a Jury comprising of senior professionals from across the globe. The criteria adopted in this case is:

  • Strategic Perspective
  • Future Orientation
  • Track Record
  • Compliance, Integrity and Ethics
  • Ability to foster Sustainability
  • Marketing Competencies

The EnConTea Project

EnConTea Project

In recognition of our work in the LED Lighting industry, Concept 4E was appointed as energy-effcient Lighting Consultants to support the project implementation team at TIDE that conducted energy-efficient measures as part of the UNDP-Tea Board Project. Between 2010 & 2013, LED prototypes - especially designed for the tea industry - were installed at factories to evaluate requirements in different task areas, with special focus on the Outdoor, Withering Troughs and CTC sections. LUX / Wattage measurements were taken at different hours and the data was collated.

Our R&D team interacted with the factories’ top management, engineers and workers/end-users to understand the actual requirements, 'feel’ factor, usage pattern, light load etc. Based on the data collected and applying the intrinsic LED technology such as angle of dispersion and CRI, we were able to design LED Lighting that would provide the desired even light levels and optimize energy-usage. With application of this researched analysis and task specific products, we have also ensured that the ROI / payback is well within 6 to 24 months, based on the usage patterns and application. We have already effected installations in various Tea factories with fittings from our standard products and also specially customized to suit per-factory conditions.